TikTok is introducing a updated setting that permits them to cut down on the amount of AI-made content appearing in their streams. This step comes as the company revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a global launch. This development comes amid a rise in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on a competing service primarily display AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its network identified as artificially created. In total, more than 100 m videos are submitted to the service daily, making clips made by AI a minor percentage of its total content library.
User Control Features
Members will be in a position to reduce or increase the amount of artificial media they see by accessing the content preference feature in the platform and selecting AI-made media. Additional categories that can already be adjusted under the setting encompass news, style, cosmetics, and choreography.
AI Disclosure Rules
Its rules mandate users to tag lifelike AI-generated content, and it bans harmful fake videos of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth add an artificially created watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting content made by AI. This action is intended to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is additionally launching a two million dollar AI literacy fund for experts and groups to develop educational content about ethical AI use. This project will assist educational bodies specializing in training computer science.
Content Safety Approach
The platform has supported its content review process, amid debate over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is expected to cut hundreds of positions in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official stated that staff-based oversight would remain essential, but AI can protect employees by eliminating the most distressing content before it has to be seen by humans. TikTok reported a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
